One-off campaigns prove a point. Always-on programmes build a compounding revenue asset — a curated roster of nano and micro-creators briefed monthly, tracked continuously, and optimised against your actual business metrics.
Audiences trust creators who consistently champion a brand — not ones who post once and disappear. Always-on programmes turn creator partnerships into a durable acquisition channel, with revenue data that gets more valuable every month.
The gifting-to-paid pipeline is the engine inside every always-on programme. We start by seeding nano-creators with product, identify the highest performers, and graduate them into paid micro-creator briefs. Your programme continuously refreshes from within — with creators who've already proved themselves on your brand.
Three phases that run continuously — seeding, activating, and evolving the creator roster month by month.
We identify and onboard a curated group of nano and micro-creators — the right cultural fit for your brand, your target communities, and your markets. Gifting campaigns seed your product to nano-creators and begin collecting performance signals.
Each month, we brief active creators, manage content approvals, publish to your content calendar, and track revenue attribution. Top-performing nano-creators are graduated into paid micro-creator briefs. You get a live status board and monthly revenue report.
Quarterly reviews assess CAC, ROAS, and LTV by creator. We refresh the roster with new talent from the gifting pipeline, realign strategy based on what's performing, and set objectives for the next quarter. The programme gets smarter with every cycle.
All tiers include the gifting-to-paid pipeline, monthly revenue reporting, and full Buzzbite platform access.
We'll design a programme around your brand, budget, and target communities. Usually scoped within 5 business days.