Research, opinion, and practical guides on DTC creator marketing, nano and micro-creator strategy, revenue attribution, and building equitable creator programmes — for brand marketers who want to do it right.
We analysed 1,200 creator campaigns and found that follower count predicted ROAS only 21% of the time. Community trust score predicted it 74% of the time. Here's what that means for how you build your creator mix — and why the brands still spending on macro-creators are leaving money on the table.
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