Engagement and authenticity are the most important factors in driving success in your social media marketing. However, both these things are achievable by collaborating with influencers. Many brands have built relationships with micro-influencers and nano-influencers, who have the power to persuade the target audience. Let us now discuss how they have transformed influencer marketing strategy. Unlike traditional social media influencers, they make direct interactions with followers.
Influencer marketing is a core part of several brands’ online marketing strategies. However, as mega influencers charge a significant fee for promotion, nano and micro creators have gained attention. So, how do these small influencers improve your marketing strategies?
Consumers are always eager to hear authentic voices about a brand. They no longer make decisions based only on traditional ads and celebrity endorsements. Rather, they believe in genuine recommendations from micro and nano influencers. But, why do they have a strong belief in these creators? Small influencers share real experiences and provide relatable content. Their authenticity allows them to develop a emotional connection with audiences.
An engagement rate is the most significant factor in social influencer marketing. The average engagement rate of nano influencers is 2.71%. For micro influencers, the rate is around 1.81%.
Thus, if you prioritize engagement, connect with these small creators. Mega influencers also engage the target audience with their social media content. However, your collaboration with micro and nano influencers is an investment in impactful and authentic connections. Their followers can become your regular customers. This is how small influencers can transform your digital marketing strategy.
Micro influencers allow you to connect with your niche audiences. They attract followers who are interested in a particular niche. For example, to sell fitness products, find influencers in the same niche.
The targeted approach is best for brands that need to focus on a certain market segment and demographics. There is no need to waste resources on untargeted digital advertisements. So, start your influencer marketing campaigns and amplify your ROI.
A larger influence means more people will be reached. But, mega influencers cannot be much personal and close with followers. On the contrary, small influencers connect with followers by replying to comments and answering DMs. They develop a community where everyone is ready to communicate with each other.
Most followers think that micro and nano influencers are more trustworthy and approachable. This belief will benefit the brands that collaborate with these social media creators. With engaging posts related to your brand and products, influencers will draw everyone’s attention.
Nykyaa collaborated with micro and nano influencers to reach its niche audiences. As micro-influencers have shared real experiences, it has led to higher web traffic.
Airbnb also partnered with small influencers to prove authenticity through user-generated content like videos and photos.
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How to start marketing with social media influencers
Influencer marketing is the best way to connect with your potential customers on social media. Micro and nano influencers are the most powerful players who have a high social media engagement rate. They can turn followers into your loyal customers and increase your sales. So, connect with small influencers in your niche and run the marketing campaign.
