Sold in 70 countries worldwide, Bigen is a renowned authority in hair coloring. Regardless of your natural hair color, consistency, condition, length or style, Bigen produces optimum color results. For more than 100 years, the Bigen brand has offered safe, effective and economical hair color to consumers worldwide.
Bigen wanted influencers who aligned with their values and audience. To facilitate this, the BuzzBite team provided a variety of influencers, each with their unique style, but all appealing to the target audience.
We went into agreement with 4 UK-based male influencers, securing rights to reuse their content for paid ads, social media amplification, and user-generated content across Bigen channels.
We delivered product samples to these influencers and gave them 100% creative freedom to develop content that would resonate with their audience, and showcase its features while still fitting it into their daily routines.
4 male influencers were carefully selected based on the following criteria;
"Own Your Style, Unapologetically, Stay True to Your Roots, and Unleash Your Inner Confidence with Bigen Men's New EZ Hair Colour!"