How SoFresh Took Over Ibadan

Who is SoFresh?

A SoFresh is Nigeria’s pioneer and number one healthy food chain, providing fresh, delicious, nutrient-rich healthy meals and committed to promoting a healthy lifestyle.

The Challenge

• Zero Awareness
  ‍A new outlet was opening soon, nobody knew.
  
• New Market
  ‍It is the first outlet in South West, Nigeria.
  
• Poor Online Presence
  ‍There was little online buzz ahead of the event.

Strategy

Our influencer marketing campaign employed the services of 10 niche influencers in Ibadan.

Each sharing fliers, behind-the-scenes content, and sneak peeks ahead of the launch event. This strategy aimed to generate a buzz and foster anticipation among the audience.

Additionally, arranged for these influencers to participate at the venue on the day of the launch, creating live content and enticing locals to stop by. This offered them an opportunity to join meet and greet sessions while enjoying complimentary samples of the food and drinks.

Influencer Selection

The influencers were carefully selected based on the following criteria;

• Food niche with proven experience‍
  
• Micro and Macro (10k -150k Followers)
  
• Located in Ibadan‍
• Aged 21 - 30

Key Messaging

"Experience the excitement and taste the flavors! Join us for an unforgettable event featuring delicious food and refreshing drinks."

Result at a Glance

The campaign involved 10 influencers with a combined social media following of 245,000 creating 20 combined content pieces. The influencers were chosen based on their audience, demographics location, and interests, and were primarily active on Instagram.

Sample Content